Design Masters
At the following link you’ll find the Enigindesign blog, and a post which asks the question (or talks about another blog which asked the question) “why is design important?”
To answer this question (and I can almost assure you this here post will probably be the last one which attempts to ask that question again), next time you walk around the supermarket, have a look at what’s on the shelves and where everything is placed. Pay attention to all the subtle details that you’d normally miss; like branding, and where signs are and what they specifically say. There are no accidents in supermarket design, you see, and that’s one way of illustrating how design can have a big psychological effect – in this case driving customers to make decisions about buying products they don’t necessarily want or need, without them even knowing it!
For example, the products that the supermarket wants to sell the most are located on the right hand shelves as you walk in. Why? Simple of course: most people are right-handed.
Internet design is something else of course. They can’t use the old right-handed trick on you there!
While Enigin are primarily energy saving people – with a slew of products which can help you monitor your energy levels – they have blogs on money and internet marketing too. Basically, they’re your one-stop-shop for most everything. Unless you want to buy food.
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