Create an informative web-site
Ever since domain names became cheap to purchase, and the internet became generally easier to handle – we all know someone who does graphic design, right? – sites have been popping up all over the place. Now, within minutes, you can scroll through literally hundreds of web-sites, all vying for your online business in what has become the great war of the modern era.
But there’s just one problem: the fact that it is easy to make a web-site does not mean, in turn, that it is simple to design an informative one…
Let’s say you’re starting up a small independent insurance company in Spain. You’re going to fill a gap in the market and also make a profitable business and work for yourself.
Well, in that case, you could do far worse than to head on over to Expat Insurance in Spain (if you do a search for it it should come up). The site has a myriad of horse insurance information on its home-page which tells us all the things we need to know, such as: how owners of horses have legal obligations imposed on them by the Spanish government, and what they can do to make sure that you don’t run into trouble. The firm also have their phone number on the home page, which is really handy – how often do you find yourself literally stalking that one elusive phone number that refuses to be found?
This site isn’t an exhibition of your writing skills. So follow the first and best rule: write what your customers need to know
Of course, the thing about making a web-site, like anything, is that you need to follow a few specific rules. In this case:
-
Forget what you want to write about horses. This site isn’t an exhibition of your writing skills. So follow the first and best rule: write what your customers need to know, and make it readable. Which leads us to the second crucial point…
-
Don’t use stupidly long and clever words. Yes, it may please the odd person, but aside from that it may also put a great deal more people off, too!
-
Use colours on your web-site that people will associate with. If your business is based in Spain, use the tones which the Spanish have been used to for generations. It’s all good and well putting your own personal stamp on it, but be sure to appeal to people and not just your own taste.
-
Do feel free to look at other web-sites for inspiration. It’s not stealing, is it? No, it’s just seeing what works and utilising those elements in a tried-and-trusted way.
Similar Posts:
Things You Can Do Other Than Drink : I have been on antibiotics…
Community pulls together : Back in May this year a 60 meter…
The Future? : I’m in business, am well up with the latest…